Home   >   Podcast   >    Best of The DTS Show Part 1


38 – Success Cake Help Home

Success Cake Help Home

Episode #38 | Success Cake Help Home

In this episode, we are departing from our usual format to bring you a delightful narration of the New York Times #1 bestseller The Boy, the Mole, the Fox, and the Horse by Charlie Mackesy. It is beautifully written and so lovingly put together about a curious set of friends facing their biggest fears in the middle of an uncertain world as they explore kindness, hope, friendship, and loyalty. The four friends share adventures and important conversations that have resonated with readers of all ages. 

There is something in this tale for everyone. It is easy to identify with the hopes and dreams of the four characters. Each character is different in his own way and yet as you delve deeper into the book you will find yourself identifying in someway or the other to at least one of the characters if not all of them.

What is Success?

Oftentimes business entrepreneurs start businesses with a certain goal in mind. They put in all their efforts and work to make their dreams a reality. There is a lot of ‘frantic paddling’ below the surface that happens every single day within these setups to stay afloat and to work towards achieving a goal.

It is in situations like these that the entrepreneur feels a deep sense of dissatisfaction for a number of reasons. It is during this time of deep unrest, when the entrepreneur feels stuck that he should be brave and ask for help.

Help to move forward, help to unlearn and learn new things and help to see what success means to each one of us.

Remember mistakes are good as they are more a learning experience than anything else. So, keep putting yourself out there and keep achieving everything you dreamed of.

Our Top Take Aways from This Episode:

  1. As an entrepreneur, brave the storm that you know is coming when you start a business and yet have the courage to keep going. 
  2. Entrepreneurship is all about unlearning.
  3. Success can feel like a piece of cake. What is your cake?
  4. Asking for help is the bravest thing you could ever do. Asking for help isn’t giving up, it’s refusing to give up.
  5. It’s not how far you have to go but more importantly how far you have already come that you need to focus on.

Until Next Time

We would love to hear from you! Connect with us on any of our social media accounts listed below and share with us your experience from this book and also your business challenges.

Always remember, as the horse said “When the dark clouds come, keep going.”

If you enjoyed this episode, please leave us a 5-star rating so that more entrepreneurs find this podcast, get the value, and get help scaling forward in their business.
Remember to check out our LinkedIn and Facebook pages to stay up to date on what’s in store for you!

Evan Le Clus 00:00

What do you think is the biggest waste of time? comparing yourself to others said the mole. I wonder if there is a school of unlearning?


Evan Le Clus 00:09

Hello, you were listening to the Dare to Scale Show with me, Evan,


Warsha Joshi 00:14

And me Warsha. This show is about all things scaling, scaling your business, your journey and you,


Evan Le Clus 00:24

You are here because you dare to dream dared to dream big. So, sit back and enjoy the conversation, or perhaps even join in.


Evan Le Clus 00:35

Hello, and welcome to this week’s episode. Really exciting stuff. We’re doing a little bit of a departure from what we’ve been doing before. On the e-book readers, the platform that we use a book was recommended recently and I thought, oh, should I shouldn’t I and you know, and I said, Absolutely, why not do something different and I read this book, and I’ve got to share it with Warsha and that’s essentially what this episode is all about. Interestingly, Warsha has not actually read the book, so it’s kind of a first take for her as well. But I totally want to share this with readers. Because, you know, it resonated with me, and I hope it does with you, too. The book is by Charlies Mackesy and the title is the boy, the mole, the fox and the horse and for those of you who don’t know, Charlie Mackesy is an artist and there’s a lot of visuals and drawings in his books and I actually did a little bit of research after the fact and he’s actually very well published. So sold over a million copies of the book. So very, very interesting. So, let’s crack on and get into it. So, the boy, the mole, the fox and the horse. So, in the preface, Charlie says, Hello. You started at the beginning, which is impressive. I usually start in the middle, and never read the instructions. It’s surprising that I’ve made a book because I’m not good at reading them. Truth is, I need pictures. They like islands, places to get to in a sea of words. This book is for everyone. Whether you are 80 or 8 all age, and I feel like both sometime. I’d like it to be the one you can dip into anytime, anywhere. Start in the middle if you like scribble on it, crease the corners and leave it wealth and the drawings are mainly of a boy, a mole, a fox and a horse. I’ll tell you a little bit about them. Although I’m sure you’ll see things here that I don’t. So, I’ll be quick. The boy is lonely. When the mole first surfaces. They spend time together gazing into the wild. I think the wild is a bit like life. Frightening sometimes, but beautiful. In the wanderings they meet the fox. It’s never going to be easy meeting of Fox if you’re a mole. The boy is full of questions. The mole is greedy for cake. The fox is mainly silent and weary because he’s been hurt by life. The horse is the biggest thing they’ve ever encountered and also the gentlest. They’re all different like us, and each has their own weaknesses. I can see myself in all four of them. Perhaps you can too. Their adventures happen in springtime, where one moment snow is falling, and the sun shines the next, which is also a little bit like life, it can turn on a sixpence. I hope this book encourages you perhaps to live courageously with more kindness for yourself and for others and to ask for help when you need it. Which is always a brave thing to do. When I was making the book, I often wondered who on earth am I to be doing this? But as the host says, The truth is everyone is winging it. So, as I spread your wings, follow your dreams. This book is one of mine. I hope you enjoy it and much love to you. Thank you, Charlie.


Warsha Joshi 04:01

This is amazing. I am loving the passage that you just read. First of all, hello everyone. I’m going to be listening to this story just as you are. What I loved is the truth is everyone is winging it. How many times do we go through life thinking get I’m just gonna say yes and find out what happens? I love it already. Brilliant. Brilliant choice, Evan. Mike is yours again.


Evan Le Clus 04:25

So, we dive into it. Hello. I’m so small said the mole. Yes, said the boy. But you make a huge difference. What do you want to be when you grow up? Kind said the boy. What do you think success is asked the boy? To love said the mole. Do you have a favorite saying ask the boy? Yes, said the mole. What is it? If at first you don’t succeed? Have some cake. I see Does it work? Every time? And there’s a lovely picture of the mall looking at a cake going. Well, hello. So, the mole says, I got you a delicious cake. Did you? Yes. Where is it? I ate it, said the mole. But I got you another Did you? Where’s that one? The same thing seems to have happened and there’s a lovely couple of pictures. Just tiny taste with a full mole. What do you think is the biggest waste of time? comparing yourself to others said the mole. I wonder if there is a school of unlearning.


Warsha Joshi 05:46

Oh wow.


Evan Le Clus 05:47

Most of the old moles I know wish they had listened less to their fears and more to their dreams. Wow. So anyway, they start wandering and they looking at over wonderful this beautiful picture in here. What is that over there? It’s the wilds at the mole. Don’t fear it. Imagine how we would be if we were less afraid. So, they still wandering around and then the fox appears? I’m not afraid said the mole. If I wasn’t caught in this snare, I’d kill you said the fox. If you stay in that snare, you will die said the mole. So, the mold chewed through the wire with his tiny teeth. One of our greatest freedoms is how we react to things says the mole. So of course, the fox is now free. We continue so I’ve learned how to be in the present. How? asked the boy, I find a quiet spot and shut my eyes and breathe. That’s good and then then I focus. What do you focus on? Cake, said the Mole. Isn’t it odd? We can only see outside but nearly everything happens on the inside. So, I’m going to read that again. Isn’t it odd? We can only see outsides but nearly everything happens on the inside and of course, they still by the water and then there’s a Be careful don’t fall in the mole falls into the water. Luckily the fox is there and the fox rescues him and there’s some beautiful artwork with the foxes rescuing them all. So now they’re looking at an evening VISTA. So much beauty we need to look after. Very nice. Being kind to yourself is one of the greatest kindnesses said the mole. We often wait for kindness, but being kind to yourself can start now said the mole. Wow. Very wise mole. Beautiful. Often, the hardest person to forgive is yourself. Like you said often the hardest person to forgive is yourself. Sometimes I feel lost said the boy. Me too, said the mole. But we love you and love brings you home. I think everyone is just trying to get home, said the mole. Enter stage left the horse. Hello and there’s a wonderful series of pictures where the boy the mole The Fox and the horse are becoming friends. The boy is riding the horse the mole is with him and the foxes running alongside. Doing nothing with friends is never doing nothing is it? asked the boy no said the mole and they are running around the woods doing their thing and eventually the boy actually falls off the horse. The horse says you fell but I’ve got you. Everyone is a bit scared, said the horse. But we are less scared together. Tears fall for a reason and they are your strength, not weakness and the the horse are consoling the boy. What is the bravest thing you’ve ever said? asked the boy. Help, said the horse. What is the bravest thing you’ve ever said? asked the boy. Help, said the horse. When have you been at your strongest ask the boy? When I have dared to show my weakness said the horse. Asking for Help isn’t giving up so the horse it’s refusing to give up. Sometimes I worry you’ll realize I’m ordinary said the boy. Love doesn’t need you to be extraordinary said the mole. We all need a reason to keep going to the horse. What’s yours? You three said the fox. Getting home said the boy. Cake said the mole. I’ve discovered something better than cake. No, you haven’t said the boy. I have replied the mole. What is it? A hug. It lasts longer. Nothing beats kindness, said the horse. It sits quietly beyond all things, though it’s a beautiful picture. Fox, the boy and the mole are actually sitting on the horse and they’re looking up, I suppose at the wilderness. Beautiful picture. Sometimes said the horse sometimes what ask the boy sometimes, just getting up and carrying on is brave and magnificent. Sometimes what asked the boy sometimes just getting up and carrying on is brave and magnificent. Next there’s a picture of, also by the by the water and there’s some swans. How do they look so together and perfect? asked the boy. There’s a lot of frantic pedaling going on beneath said the horse.


Warsha Joshi 11:01

Oh. Oh, no, we all know that.


Evan Le Clus 11:06

There’s a lot of frantic pedaling going on beneath, said the horse. The greatest illusion said the mole is that life should be perfect.


Warsha Joshi 11:15

Oh, God. Yes. That is amazing. Yeah.


Evan Le Clus 11:19

And there’s a very artistic picture is that the moon asked the boy. It’s a teacup stain to the mole and where there’s tea. There’s cake. So, they’re all staring at the coffee ring is quite funny and there’s a lovely other picture which is they’re all looking at the moon. Be curious and the horse says to the boy, life is difficult. But you are loved. So, you know all about me ask the boy. Yes, said the horse and you still love me? We love you all the more. Sometimes I think you believe in me more than I do. Said the boy. You’ll catch up said the horse. The Fox never really speaks whispered the boy. No and it’s lovely that he’s with us said the horse to be honest. I often feel I have nothing interesting to say so the fox being honest is always interesting said the horse there’s something I haven’t told you said the horse. What’s that? Said the boy. I can fly. But I stopped because it made other horses jealous. Oh, good. Well, yeah, we love you whether you can fly or not, said the boy and there’s a wonderful transformation happening where the horse is actually sprouting wings. I think it’s like Pegasus, right. Okay, so now I know we have the horse with wings and a beautiful series of images where the horse actually starts flying.


Warsha Joshi 12:56

These illustrations are beautiful. What


Evan Le Clus 13:01

is your glass half empty or half full? Asked the mole. I think I’m grateful to have a glass so the boy we don’t know about tomorrow said the horse. All we need to know is that we love each other. When the dark clouds come, keep going.


Warsha Joshi 13:19

Goodness, yes.


Evan Le Clus 13:20

Beautiful image of a storm coming. When the big things feel out of control, focus on what you love. right under your nose. The storm will pass and after the storm, obviously then again, a series of beautiful pictures to the sun coming through again. We have such a long way to go sighed the boy. Yes, but look how far we’ve come to the horse.


Warsha Joshi 13:48

Look at that. That is amazing.


Evan Le Clus 13:51

Sometimes I want to say I love you all said the mole. But I find it difficult. Do you to the boy Yes? So, I say something like I’m glad we are all here. Okay, so the boy I’m glad we are all here. We are so glad you’re here too. What’s your best discovery ask the mole? That I’m enough as I am, said the boy. I’ve realized why we are here, whispered the boy. For cake said the mole. To love said the boy and be loved said the horse. What do we do when our heart’s hurt? asked the boy. We wrapped them with friendship, shared tears and time to lay awake, hopeful and happy again, said the horse. Do you have any other advice? Ask the boy. Don’t measure how valuable you are by the way you are treated so the horse Oh wow. Always remember you matter. You are important and you are loved and you bring to this world build things that no one else can wonderful fun a set of images. Home isn’t always a place, is it?


Warsha Joshi 15:08

Because they’re sitting under a starry sky with four friends all together? That’s why that line makes complete sense.


Evan Le Clus 15:18

Home isn’t always a place, is it? The boy reaches up to the horse in the image. Thank you and so lovingly, Charlie’s, he’s got the end, cross that out and he’s instead said, look how far we’ve come. Yeah, I mean, I’ve totally love this and it was it was a recommendation and the profundity of it is that, you know, as coaches, or just as people, you know, we read these memes on social media all the time and get bits and pieces. But this book, totally and utterly resonated, and it has such value, absolutely such value. Beautiful. So, I had to share it.


Warsha Joshi 15:54

I’m going to read out that last passage that I see on the screen. Sometimes all you hear about is the hates. But there is more love in this world than you could possibly imagine. This is so beautiful. Evan, thank you for picking this up and reading it out to me and along with me. All our wonderful listeners have been furiously scribbling as they usually do. Some of the things that came up, and which we, whether it is in our personal life, social lives, or social media, goodness, and most importantly, when we are talking to entrepreneurs, when we are talking to people who have shown that courage to brave the storm that they know is coming when you start a business and yet have the courage to keep going and what are some of the things that we talk about? Is that unlearning right in the beginning of this story, there was a line about I wish there was a school for unlearning said the mole that is brilliant. There are some symbology that I’m picking up over here and it So, talks a little bit about the book talks a little bit about success. What is success? So again, these are things that we often talk about, what does success even mean to you? And the mole loves the cake. My question here is, what is your cake? What is that little reward? Or what is your cake, and then they talk about going home. So what is home for you and that last line completely made sense. Because home really is where you are accepted as you are for who you are, you are loved, probably more, because who you are and, you know, you can fly without anyone else being jealous about anything, because you have the confidence and the strength to just be who you are. Because you’re amongst friends and that’s where love is and that’s where home is. The other point that I picked up was being kind to yourself, and forgiving yourself. There is a lot of conversation that happens around self-talk, where we talk yourself up and that’s what that line reminded me of how many times do we judge ourselves? And how many rare times do we say, I forgive myself? Because if you really stripped down the layers even further, is there really anything to forgive? Unless you have intentionally hurt somebody? It’s okay, mistakes happen? What are mistakes anyway, to me, they are more learning experiences rather than mistakes. The next point I took away is the question the boy asked the horse, which was I think on page 33 and that said, What is the bravest thing? And I’m saying this out of memory because I can’t see that page 33. What is the bravest thing you said? And the horse replies by saying, Help? How many times when we go through life, and I’m speaking purely from the business perspective, when you’re running a business, how many times do you actually say I need help? We don’t, because we are expected to know everything. But asking for help is actually quite brave. But so wonderful to hear this and on the face of it. This is a children’s book. Oh my god. This is every person’s book. Totally getting up and carrying on. Just get up, dust yourself and continue. When you know the dark clouds are coming. The Courage is in knowing that you got to keep going and of course, the line look how far we have come. It’s not how far we have to go look how far we have already come. Oh goodness. I think there’s something I’ve made a note of from every single page over here, this is brilliant. There are life lessons, business lessons, just wonderful. Should I call these lessons? Or should I just say, this is what life is? This is lovely, absolutely lovely.


Evan Le Clus 20:17

Thank you can to your point, asking for help isn’t giving up said the horse is refusing to give up and that really is the crux of everything.


Warsha Joshi 20:26

And somewhere over there, the horse also said, the boy said, oh, I’m falling or I fell and the horse said, don’t worry, I’ll got you. For me personally, that’s just a huge thing that first of all, that there is a horse a year and yeah, so you fall off a horse that was always going to kind of rings


Evan Le Clus 20:46

true a little bit in this household.


Warsha Joshi 20:47

I know. This is beautiful, absolutely beautiful. Evan, what a departure from our regular episodes and I’m so glad this is fabulous. Thank you


Evan Le Clus 20:58

I read it. As I say it was a recommended book and I should I should lay out because like you were saying, Is it a kid’s book, you know, it is so beautifully written and it’s so lovingly put together. So many, I suppose lessons or like guidelines, if you will, but so powerful, so simple and so powerful and yeah, I think everybody should read this. The boy, the mole, the Fox, and the horse


Warsha Joshi 21:24

by Charles Mackesy.


Evan Le Clus 21:25

Indeed. Okay, that’s it from us and we will see you in two week’s time.


Warsha Joshi 21:30

When we release this episode, you will most probably see it on social media, we would love to hear from you. What are some of the things that you are taking away from this story? Do talk to us in the comments, we would love to hear from you because I’m going to be actively watching this particular post because as soon as the post is released, I’m going to note in the comments, some of the things that I have noted over here. Let’s start that conversation back on social media. We will see you very soon.


Warsha Joshi 22:04

Thank you for joining us and for listening all the way through, to get the show notes, the transcription and of course to subscribe, visit dare to scale.fm


Evan Le Clus 22:17

The success of the show is thanks to you. So please keep the five-star reviews coming. Remember to share this with your network and keep the community expanding. We’ll catch you at our next episode and in the meantime, keep daring and keep growing

Subscribe to our newsletter to get the latest updates.

You May Also Like

Discover the Top Bottlenecks in Your Business That Are Holding You Back From Success

Take This Quiz to Get a Free Assessment Report

Are you ready to scale, but don’t know where to start? Find out the gaps in your business and where to focus your energy for growth.

*It only takes five minutes

Terms and Conditions

These terms and conditions outline the rules and regulations for the use of Dare To Scale Website.

PO Box 74687, Dubai, UAE

By accessing this website, we assume you accept these terms and conditions in full. Do not continue to use Dare to Scale website if you do not accept all of the terms and conditions stated on this page.
The following terminology applies to these Terms and Conditions, Privacy Statement and any or all Agreements: “Client”, “You” and “Your” refers to you, the person accessing this Site and accepting the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company, Dare to Scale. “Party”, “Parties”, or “Us”, refers to both yourself and ourselves, or either yourself or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to you in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting your needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing law and exclusive jurisdiction of the English Courts of the Dubai International Financial Centre (“the DIFC Courts”), Dubai, United Arab Emirates. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.


We employ the use of cookies. By using the Site, you consent to the use of cookies in accordance with the Site’s privacy policy.
Most of the modern day interactive web sites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our third party plug-ins, affiliates or advertising partners may also use cookies.


Unless otherwise stated, the Company and/or its licensors own the intellectual property rights for all material on the Site. All intellectual property rights are reserved. You may view and/or print pages from the Site for your own personal use subject to restrictions set in these terms and conditions.

You must not:

– Republish material from Dare to Scale Site.
– Sell, rent or sub-license material from Dare to Scale Site.
– Reproduce, duplicate or copy material from Dare to Scale Site.
-Redistribute content from the Site (unless content is specifically made for redistribution).

User Comments

1. This Agreement shall begin on the date hereof.

2. Certain parts of this website may offer the opportunity for Users to post and exchange opinions, information, material and data (‘Comments’) in areas of the website. Dare to Scale does not screen, edit, publish or review Comments prior to their appearance on the website and Comments do not reflect the views or opinions of Dare to Scale, its agents or affiliates. Comments reflect the view and opinion of the person who posts such view or opinion. To the extent permitted by applicable laws Dare to Scale shall not be responsible or liable for the Comments or for any loss cost, liability, damages or expenses caused and or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this website.

3. Dare to Scale reserves the right to monitor all Comments and to remove any Comments which it considers in its absolute discretion to be inappropriate, offensive or otherwise in breach of these Terms and Conditions.

4. You warrant and represent that:

a. You are entitled to post the Comments on our website and have all necessary licenses
and consents to do so;

b. The Comments do not infringe any intellectual property right, including without limitation copyright, patent or trademark, or other proprietary right of any third party;

c. The Comments do not contain any defamatory, libelous, offensive, indecent or otherwise unlawful material or material which is an invasion of privacy

d. The Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.

e. You hereby grant to the Company a non-exclusive royalty-free license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Comments in any and all forms, formats or media.

Hyperlinking to our Content

1. The following organizations may link to our Site without prior written approval:
– Government agencies;
– Search engines;
– News organizations;
– Online directory distributors when they list us in their directory may link to our Site in the same manner as they hyperlink to the Web sites of other listed businesses; and
– System-wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.

2. These organizations may link the home page, of our Site to publications or to other Web site information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.

3. We may consider and approve in our sole discretion other link requests from the following types of organizations:

– commonly-known consumer and/or business information sources
– dot.com community sites;
– associations or other groups representing charities, including charity giving sites,
– online directory distributors;
– internet portals;
– accounting, law and consulting firms whose primary clients are businesses; and
– educational institutions and trade associations.

We will approve link requests from these organizations if we determine that:

(a) the link would not reflect unfavourably on us or our accredited businesses (for example, trade associations or other organizations representing inherently suspect types of business, such as work-at-home opportunities, shall not be allowed to link);

(b)the organization does not have an unsatisfactory record with us;

(c) the benefit to us from the visibility associated with the hyperlink outweighs the absence of Dare to Scale; and

(d) where the link is in the context of general resource information or is otherwise consistent with editorial content in a newsletter or similar product furthering the mission of the organization.

These organizations may link to our home page, to publications or to other Web site information so long as the link:

(a) is not in any way misleading;
(b) does not falsely imply sponsorship, endorsement or approval of the linking party and it’s products or services; and
(c) fits within the context of the linking party’s site.

If you are among the organizations listed in paragraph 2 above and are interested in linking to our website, you must notify us by sending an email to marketing@daretoscale.com. Please include your name, your organization name, contact information (such as a phone number and/or e- mail address) as well as the URL of your site, a list of any URLs from which you intend to link to our Web site, and a list of the URL(s) on our site to which you would like to link. Allow two to three weeks for a response.
Approved organizations may hyperlink to our Web site as follows:

– By use of our corporate name; or
– By use of the uniform resource locator (Web address) being linked to; or
– By use of any other description of our Web site or material being linked to that makes sense within the context and format of content on the linking party’s site.

No use of the Company’s logo or other artwork will be allowed for linking absent a trademark
license agreement.


Without prior approval and express written permission, you may not create frames around our Web pages or use other techniques that alter in any way the visual presentation or appearance of our Web site.

Content Liability

We shall have no responsibility or liability for any content appearing on your Web site. You agree to indemnify and defend us against all claims arising out of or based upon your Website. No link(s) may appear on any page on your Web site or within any context containing content or materials that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Reservation of Rights

We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our Web site. You agree to immediately remove all links to our Web site upon such request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuing to link to our Web site, you agree to be bound to and abide by these linking terms and conditions.

Removal of links from our website

If you find any link on our Web site or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you.

Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.


To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:

1. limit or exclude our or your liability for death or personal injury resulting from negligence;
2. limit or exclude our or your liability for fraud or fraudulent misrepresentation;
3. limit any of our or your liabilities in any way that is not permitted under applicable law; or
4. exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.


This Privacy Policy governs the manner in which The Dare to Scale website (“Site”) collects, uses, maintains and discloses information collected from users (each, a “User”) of the Site.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, fill out a form, respond to a survey, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Dare to Scale may collect and use Users personal information for the following purposes:

To run and operate our Site
> We may need your information display content on the Site correctly.

To improve customer service
> Information you provide helps us respond to your requests and support needs more efficiently.

To improve our Site
> We may use feedback you provide to improve our centre.

> To send periodic emails
We may use the email address to respond to their inquiries, questions, and/or other requests.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Changes to this privacy policy

Dare to Scale has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us.

This document was last updated on 13 September 2020.


Effective: May 25, 2018
Dare To Scale uses cookies on https://daretoscale.com and affiliated websites (collectively the “Site”).

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we partner with may use cookies on the Site, and your choices regarding cookies. Please read this Cookies Policy in conjunction with our Privacy Policy, which sets out additional details on how we use personal data and your various rights.

What are cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. It also allows the Site or a third-party to recognize you and make your next visit easier and the Site more useful to you. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Essentially, cookies are a user’s identification card for the Dare To Scale servers. Web beacons are small graphic files linked to our servers that allow us to track your use of our Site and related functionalities. Cookies and web beacons allow Dare To Scale to serve you better and more efficiently, and to personalize your experience on our Site.

If you do not agree with our use of cookies, then you should either not use this site, or you should delete our cookies once you have visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

How Dare To Scale uses cookies

When you use and access the Site, we may place a number of cookies files in your web browser.

Dare To Scale uses or may use cookies and/or web beacons to help us determine and identify repeat visitors, the type of content and sites to which a user of our Site links, the length of time each user spends at any particular area of our Site, and the specific functionalities that users choose to use. To the extent that cookies data constitutes personal data, we process such data on the basis of your consent.

Cookies can be “persistent” or “session” cookies.

We use both session and persistent cookies on the Site and we use different types of cookies to run the Site:

  • Essential cookies. Necessary for the operation of the Site. We may use essential cookies to authenticate users, prevent fraudulent use of user accounts, or offer Site features.
  • Analytical / Performance cookies. Allow us to recognize and count the number of visitors and see how visitors move around the Site when using it. This helps us improve the way the Site works.
  • Functionality cookies. Used to recognise you when you return to the Site. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. Record your visit to the Site, the pages you have visited, and the links you have followed. We will use this information to make the Site and the more relevant to your interests. We may also share this information with third parties for this purpose.

Third-party cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site and refine marketing efforts.

  • Tracking cookies. Follow on-site behavior and tie it to other metrics allowing better understanding of usage habits.
  • Optimization cookies. Allow real-time tracking of user conversion from different marketing channels to evaluate their effectiveness.
  • Partner cookies. Provide marketing conversion metrics to our partners so they can optimize their paid marketing efforts.
  • Google Analytics. We use this to understand how Dare To Scale is being used in order to improve the user experience. Your user data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at Google Privacy Overview
  • Facebook Advertising. We use Facebook advertising conversion tracking and re-targeting pixels, which allows us to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target advertising.

What are your choices regarding cookies?

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use some or all of the features we offer. You may not be able to log in, store your preferences, and some of our pages might not display properly.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
Google Chrome
Microsoft Edge
Mozilla Firefox
Microsoft Internet Explorer
Apple Safari

To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit Google Analytics Optout.

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.