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01 – The 4-Step Framework When Scaling a Business

The 4-Step Framework When Scaling a Business
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Episode #01 | The 4-Step Framefdgdsfgsd dfg dfgdsffg dsf

To the successful entrepreneur, running a business is just like climbing a mountain. It’s no easy feat, but all that hard work is worth it once you reach the top. But what do you do next after getting to the summit? Are you brave enough to scale the next mountain in your business? Join us in this episode as we show you how you can go from reaching one summit to conquering new heights.

“When you dare to scale, your journey starts.”

 

Episode Highlights:

Action Steps

Among the 4 stages of the framework (Dare, Unlearn, Prepare, and Scale), where do you identify being in and which do you need most help with?

Let us know in our conversations happening over at our Facebook page.

Resources:

I Dare You! ~ William H. Danforth
 

If you enjoyed this episode, please leave us a 5-star rating so that more entrepreneurs find this podcast, get the value, and get help scaling forward in their business.

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Warsha 0:01  

Welcome to the Dare to Scale show with me Warsha

Evan 0:05  

And me, Evan.

Warsha 0:06  

So, what is Dare to Scale? Over the years that we’ve been coaching founders and business owners, much like yourselves, we work through a framework called Dare to Scale

Evan 0:18  

Dare to Scale indeed, that framework has helped loads of business owners. And that is what this show is all about. So, put on your big picture, thinking hat

Warsha 0:28  

Oh, and your headphones, and come join us and enjoy the ride.

Warsha 0:32

Hello, everyone, and welcome to today’s episode of Dare to Scale. My name is Warsha.

Evan 0:43  

And my name is Evan, Hi.

Warsha 0:46  

Hey, today we’re gonna talk about you, you, the successful business owner, you the successful entrepreneur, you the successful person, you who have achieved so much in life, you have achieved your goals, you have set clear goals, and you have achieved them. And you are now sitting at the top of your scaling forward journey where you are.

Evan 1:12  

And that reminds me of the analogy of a mountain.

Warsha 1:15
Oh, yeah.

Evan 1:16
So, when you were scaling the mountain that you currently on, you know, at some point, you had to start, and you had to reach Basecamp. And there were certain things you had to learn put into place. And it’s all about the battle, the struggle, if you will, to actually get moving to get there. And then you had to reach the second camp. And then the third. And then you know, with the combined efforts and the learnings, you’ve got to the summit of the mountain that you’re on.

Warsha 1:44
Yeah.

Evan 1:45
The thing with most, in fact, probably all mountaineers, I don’t know. I’m not one, but I do understand. For them it is. You reach the peak. And then you look for the next big mountain.

Warsha 1:59
Oh, yes.

Evan 1:59
It’s the next big challenge. You’re always looking for the next big challenge,

Warsha 2:03  

The next big mountain to climb.

 

Evan 2:05
Absolutely.

Warsha 2:06
Brilliant. And when you do find that next mountain to climb, which I think most mountaineers already know, which is that next mountain, they’re going to scale. What happens and what do they learn from their experiences.

Evan 2:18  

Learn from the past yes. So, what went well? What could go better? And sometimes you don’t know. And that’s part of the awareness that you have to then actually develop?

Warsha 2:25  

Yeah. And then learn or upskill, learn, retrain, plan. And very importantly, and this is something that starts with the first mountain that you climb isn’t it Evan is also gather your team with you know.

Evan 2:41
Oh for sure.

Warsha 2:42
Get the right people to climb that mountain with you.

Evan 2:46
Yes

Warsha 2:47
Because it’s not one person who climbs and one person may stand on top of the summit. But it’s never one person’s journey.

Evan 2:53  

Absolutely not. And without your team, it’s pointless.

Warsha 2:55  

It is completely pointless.

Evan 2:58  

Yeah, so getting the right team in place. definitely got you to where you are now.

Warsha 3:03
Yeah.

Evan 3:04
But the new mountain has different challenges.

Warsha 3:06
Yeah

Evan 3:07
Different pitfalls.

Warsha 3:08
Yeah

Evan 3:09
Different things you’re gonna have to learn and adapt to, to actually get to the top of that next mountain.

Warsha 3:14  

So, why are we talking about climbing mountains today?

Evan 3:18  

It’s all about the fear of doing it in the first place.

Warsha 3:21  

Oh, yes and it’s not very different from scaling your business is it?

Evan 3:25  

You dare to take that challenge and you Dare to Scale.

Warsha 3:28
Nice

Evan 3:29
To start, you grow. And in that metaphorical sense, you reach your summit,

Warsha 3:33
You bet.

Evan 3:34
And then you’re looking for the next challenge the next summit that you want to assault.

Warsha 3:39  

Very, very nice. I like it. So that’s how our framework came together didn’t Evan, and when we launch our Dare to Scale program, this is where it all starts.

Evan 3:49
Not very much

Warsha 3:50
This is the beginning. This is the first step. And I want to talk a little bit about where Dare came from.

Evan 3:54  

Now that’s actually quite funny. We were working on some calendar issues a couple of years ago. And it was really interesting. I mentioned the square men familiar with the book I Dare You! by William H. Danforth, the primary thing is, there’s a square in there, which is your social, your mental, your physical and your spiritual realms. And if you have them all in balance, you end up with a square.

Warsha 4:20
Nice

Evan 4:21
Now, if they’re not in balance, obviously you end up with some other funny shape. And I remember saying it Warsha, it reminds me of this book. And like I said, it’s I Dare You! and that actually caught your imagination.

Warsha 4:30  

It did and I went and looked that book up and like the classics. So, this book, I soon found out that it was written in 1931 by William H. Danforth, and what caught me is the second paragraph of the author’s preface. So, really, that book had me at hello. It really did. And I want to at this stage read out that little paragraph which says I Dare You is for the daring few who are headed somewhere, those afraid to dare might as well pass it up. It will weary the lazy because it calls for immediate action. It will bore the sophisticated and amuse the skeptics. It will antagonize the others; some will not even know what it is all about. It will not be over popular because it calls for courage, swift and daring. But in the eyes of you, one of the priceless few, I trust will come a gleam of battle, as you read on, you can be a bigger person than you are. And I’m going to prove it to you. So, there you go. That paragraph just changed me. Ever since I read it.

Evan 5:45  

It does, and that encapsulate essentially you who we’re talking to today.

Warsha 5:50  

Yeah. So, when you Dare to Scale, your journey starts.

Evan 5:55  

Absolutely does.

 

Warsha 5:57

And the second step, after you say you dare you stand up, roll your sleeves up. What happens after that?

Evan 6:04  

Ah, well, you’re facing a new challenge.

Warsha 6:06
Mm hmm.

Evan 6:07
And the summit that you’re actually on, took certain steps to actually get there. And you’ve got that sense of absolute elation. You’ve got your team around you. You’ve all done it, you’ve got to the top.

Warsha 6:19
Oh, yeah.

Evan 6:20
Absolutely. What you set out to do. The next summit is different, different challenges, different pitfalls. And maybe you’ll have to learn a few new ways of doing things. And the next step in that journey is maybe as part of your assessment and what went well, and what could go better is maybe some unlearning.

Warsha 6:42
Oh, yes.

Evan 6:43
And the unlearning is about admitting that, well, quite frankly, your baby might be ugly. What that means is, it’s just simple. You as the owner, you started your business. You set it all up, and you grew and everything was really in a way about you. It’s all tied to you. Now, if that next summit, using that that mountaineering analogy, again, if that next summit requires different skill sets and different ways of doing things, you might have to admit that something could be better. And that actually can be quite confronting. And it takes courage and this is part of the day.

Warsha 7:21
Yeah.

Evan 7:22
It takes courage to take that step to stand up and say, Yeah, I want to do better. And I need help to do that.

Warsha 7:30
Yeah

Evan 7:31
I can’t do this by myself.

Warsha 7:32  

Yeah. And I’m willing to ask for help.

Evan  7:34  

Absolutely. So, once you get to that space, where you admit that something could be better, you then have to accept that, at some cases, it’s about your ego, putting your ego aside and doing what is right for the business. A lot of coaches talk about checking your ego at the door. And that can be a little bit confronting.

Warsha 7:54
Oh, yeah.

Evan 7:55
Because if you want to associated with your business, it’s difficult to let go.

Warsha 8:01
Yeah

Evan 8:02
So, what’s required is to check the ego and dissociate. Take a step back from your business and start doing what the business needs.

Warsha 8:10
Oh, yes

Evan 8:11
To take those steps forward.

Warsha 8:12  

Absolutely. And, you know, that also reminds me of something, Evan, as you said, a lot of coaches, not just recommend, this is one of the stipulations you check your ego at the door. How many business owners allow somebody to call them out on it?

Evan 8:28  

Yeah. And to scrutinize and

 

Warsha 8:30  

To scrutinize, are you really checking your ego at the door? Are all those just words? For a lot of people, that intense association prevents that checking the ego at the door, wholly and completely.

Evan 8:43  

And look, there’s a reason for that. By checking your ego at the door, you’re essentially checking your emotions as well.

Warsha 8:49  

Very nice. Oh, very nice.

Evan 8:51  

So, what that means is you’re sitting with an open mind, and without judgment, can listen. And you might actually hear a truth that is right in front of you, but you can’t see it

Warsha 9:04
Yeah

Evan 9:05
Because you don’t want to.

Warsha 9:05  

And or you’re also too close to the problem.

Evan 9:09
Exactly.

Warsha 9:09
Or too close to the situation. So yeah. Oh, I love it. So really admitting that something needs to be changed, accepting that unlearning needs to happen and not just within themselves, isn’t it Evan and not just within you as a business owner, isn’t it Evan? It really is about admitting that something needs to change and accepting that unlearning needs to happen. And Evan it’s really it’s not just about you as a business owner where the unlearning needs to happen

Evan 9:39
No absolutely not.

Warsha 9:40
It also is unlearning that the team needs to go through as well.

Evan 9:43
Absolutely

Warsha 9:44
And as you always say

Evan 9:45  

That the tone is set from the top.

Warsha 9:47
Absolutely

So, the direction and the tone is set from the top. And it’s about having that willingness and committing to that willingness to change

Warsha 9:54
Yeah

Evan 9:55
to do something different

Warsha 9:56
Yeah

Evan 9:56
To accept a new reality

Warsha 9:58
Yeah

Evan 9:59
A new possibility

Warsha 10:00
Yeah

Evan 10:00
Right. Very interestingly, there’s a story that you have. And it’s about the cup.

Warsha 10:04  

Oh, yes. Yeah. emptying the cup

Evan 10:06
Emptying the cup

Warsha 10:07
Emptying the cup a little bit. Yeah. It’s a story I heard as a child, my dad used to study Zen philosophy as Zen way of life. And he talks about this little story, which goes like this way that it said, it’s a story about a very successful businessman who is successful, he is, well, he has a great family, he is pretty much everything. He has everything that he could ever wish for. And he really is at the top of his game. And he is introduced to this Zen master, or he crosses paths with the Zen master, when he’s told no. And he is told about this Zen master. And he says, Well, actually, you haven’t achieved everything until you have met this master. So, go meet this master. The only way to meet this master is to climb this mountain, and he stays, he lives there. And you got to make that journey yourself. So, make that journey. Go meet him. So, this businessman says, Oh, well, I’ve learned so much in my life. And what is this master gonna teach me anyway, but Fine, I’ll go whatever. And he makes a journey goes and sits in front of the master. And the master is sitting with a little tea service in front of him. And the master gestures for the businessman to take a seat in front of him. And the master then starts pouring tea in the little cup. And he keeps pouring, and he keeps pouring, and he keeps pouring, and the cup begins to overflow. And this businessman says, oh, my goodness, what are you doing? Stop pouring already, it the cup is full. There’s no place for any more tea to go in. And guess what? The master smiles. A very knowing smile, a very calm and gentle smile, looks the businessman in the eye and says, That’s right. Have you emptied the cup outside the store enough to learn something new today?

Evan 12:05  

Fantastic. Absolutely brilliant.

Warsha 12:08
So

Evan 12:08
Completely summarizes that our learning

Warsha 12:10
And learning space.

Evan 12:11
And there’s that that’s the point

Warsha 12:13
That is the point

 

Evan
Something’s no longer serve, empty them out,

Warsha 12:16
Empty it out

Evan 12:17
Find the right information and put it in

Warsha 12:19  

And address what now needs to be addressed.

Evan 12:22  

Absolutely so, you’re, you’re addressing it, and you’re filling your cup with what you need to have in your cup. I mean, as Marshall Goldsmith says, What got you here won’t get you there?

Warsha 12:31
Yep

Evan 12:32
Right. It’s all about that sort of ethos. So, getting the right information, to make yourself stronger. So, you can in fact, rise stronger than before and face that new challenge.

Warsha 12:43  

Brilliant. And what is the next step that comes after you arise?

Evan 12:49
Ah huh. So, now

Warsha 12:50
Yeah, prepare

Evan 12:50
You start to prepare

Warsha 12:51
You start to prepare what now needs to be prepared in terms of foundation really laying the foundation? You know, it’s like that classic saying you can break a few eggs to make an omelet?

Evan 13:04
Absolutely

Warsha 13:05
So how many eggs are which are those eggs that now need to be broken? To make that omelet? So really begin assessing or really begin to strip away the layers to see where the gaps are within your business? So, there is a particular framework that we go through, isn’t it the five arenas

Evan 13:22  

Absolutely. So, your playground,

Warsha 13:24
Your playground,

Evan 13:25
The areas of your business, that are critical, and can be addressed independently, and yet, as a whole, become

Warsha 13:32
Yeah

Evan 13:33
What you need to be to move forward?

Warsha 13:34
You bet.

Evan 13:35
Those arenas are quite simple. The first is your business model and your revenue generation. Your second is your strategy and financing. The third is people and leadership.

Warsha 13:44
Yeah

Evan 13:45
Fourth, cash flow and systems. And the fifth, last but not least, is your operations and your efficiency.

Warsha 13:52
Nice

Evan 13:53
Another thing is the tools that we use here, and this framework is not necessarily anything new.

Warsha 13:58  

No

Evan 13:59
Right?

Warsha 13:59
It’s not rocket science.

Evan 14:00  

No, it is not rocket science. Our spin on it makes it a little bit different.

Warsha 14:04
Yeah

Evan 14:05
And that’s where the real value is.

Warsha 14:07  

Yep. And are you again, daring to take on this challenge

Evan 14:13
Take on the challenge

Warsha 14:14
This journey. And why would you? Why would you do all this? What is the purpose of this preparation stage is so that you can then go

Evan 14:22
And scale

Warsha 14:23
And scale and apply

Evan 14:24

Oh, and you scale the mountain. It’s all the same thing.

Warsha 14:27
Yeah

Evan 14:28
Climbing, scaling and all of that and you’re heading for the summit. And when you’re when you’re in that space, you have the foundation, right? You can apply each of these tools into a specific area of your business and get that happening. You can analyze what is going well, you can amend what needs to be amended. Sometimes prune what needs to be pruned?

Warsha 14:49
Oh, yeah

Evan 14:50
And then continue the advance

Warsha 14:52
Continue the advancement.

Evan 14:53
As they say rinse

Warsha 14:56
Rinse, lather, rinse, repeat.

Evan 15:00
Its about continual learning.

Warsha 15:01
Yes,

Evan 15:02
Absolutely continual learning.

Warsha 15:03  

it is about continual learning. And this, the scaling stage, which is the fourth stage of the framework is almost like a live document that plays over and over again, in your business, like you said, lather, rinse, repeat it is, apply something, assess, or analyze.

Evan 15:20  

And amend

Warsha 15:22  

And then amend. So, this really is that like the live document that stays within your business, isn’t it?

Evan 15:26
Absolutely

Warsha 15:27
This isn’t the last four steps,

Evan 15:28
Yes, yes yes yes

Warsha 15:30
The scaling process. So, you apply, you analyze

Evan 15:34
you amend and advance

Warsha 15:35  

and you advance

Evan 15:37
While leveraging those preparation tools.

Warsha 15:38  

Yep, the five.

Evan 15:39  

That’s where the detail is, and that that little playground with large playground as the case may be, but in their playground, you will find the bits that need to be tweaked the bits that need to be amended and addressed.

Warsha 15:52  

Yes. So now, you, the successful business owner, are you ready to join us on this journey to scale your business and climb that mountain that you have now set for yourself?

Evan 16:06  

Exactly. You’ve scaled up so far. Now you want to scale forward?

Warsha 16:10
Brilliant

Warsha 16:11  

So, what is the one takeaway that you would like our listeners to do today Evan?

Evan 16:16  

Was certainly you start with daring, right?

Warsha 16:18
Oh, yes.
Evan 16:19
And you dare to say you know what? I definitely need help.

Warsha 16:24
Yeah.

Evan 16:24
And I’m prepared to stand up, be counted.

Warsha 16:27
Yeah,

Evan 16:28
Take a stand. To actually move ourselves forward.

Warsha 16:31  

Very nice. So, one of the things that I would like our listeners to do today is in the dare unlearn, prepare, and scale framework, which is the one thing that you must identify with today.

Evan 16:46  

Nice, very nice.

Warsha 16:47  

What is the one thing where you think you need help with? Were in this journey, are you? Come join us in the conversations that happen on our Facebook group day to scale with Warsha and Evan, and come tell us?

Evan 17:02
Absolutely.

Warsha 17:03
Let’s keep talking.

Evan 17:04
Indeed.

Evan 17:05  

And while you’re at it, go to data scale.fm. Subscribe, or subscribe on the podcast service that you’re currently on.

Warsha 17:12  

Oh, and also, as you subscribe, remember to give us that five-star reviews so more business owners like yourselves, come join you and everybody else in those conversations, and be your support network be your peer network as you move along.

Evan 17:29
And scale forward

Warsha 17:30
And scale forward.

Evan 17:31
Nice. Absolutely.

Warsha 17:33
So thank you for listening to us today and staying right till the end. We will see you next time. So be sure to join us. Bye bye for now.

Evan 17:41
Bye for now.

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Removal of links from our website

If you find any link on our Web site or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you.

Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.

Disclaimer

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:

1. limit or exclude our or your liability for death or personal injury resulting from negligence;
2. limit or exclude our or your liability for fraud or fraudulent misrepresentation;
3. limit any of our or your liabilities in any way that is not permitted under applicable law; or
4. exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

PRIVACY POLICY

This Privacy Policy governs the manner in which The Dare to Scale website (“Site”) collects, uses, maintains and discloses information collected from users (each, a “User”) of the Site.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, fill out a form, respond to a survey, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Dare to Scale may collect and use Users personal information for the following purposes:

To run and operate our Site
> We may need your information display content on the Site correctly.

To improve customer service
> Information you provide helps us respond to your requests and support needs more efficiently.

To improve our Site
> We may use feedback you provide to improve our centre.

> To send periodic emails
We may use the email address to respond to their inquiries, questions, and/or other requests.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Changes to this privacy policy

Dare to Scale has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us.

This document was last updated on 13 September 2020.

COOKIE POLICY

Effective: May 25, 2018
Dare To Scale uses cookies on https://daretoscale.com and affiliated websites (collectively the “Site”).

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we partner with may use cookies on the Site, and your choices regarding cookies. Please read this Cookies Policy in conjunction with our Privacy Policy, which sets out additional details on how we use personal data and your various rights.

What are cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. It also allows the Site or a third-party to recognize you and make your next visit easier and the Site more useful to you. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Essentially, cookies are a user’s identification card for the Dare To Scale servers. Web beacons are small graphic files linked to our servers that allow us to track your use of our Site and related functionalities. Cookies and web beacons allow Dare To Scale to serve you better and more efficiently, and to personalize your experience on our Site.

If you do not agree with our use of cookies, then you should either not use this site, or you should delete our cookies once you have visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

How Dare To Scale uses cookies

When you use and access the Site, we may place a number of cookies files in your web browser.

Dare To Scale uses or may use cookies and/or web beacons to help us determine and identify repeat visitors, the type of content and sites to which a user of our Site links, the length of time each user spends at any particular area of our Site, and the specific functionalities that users choose to use. To the extent that cookies data constitutes personal data, we process such data on the basis of your consent.

Cookies can be “persistent” or “session” cookies.

We use both session and persistent cookies on the Site and we use different types of cookies to run the Site:

  • Essential cookies. Necessary for the operation of the Site. We may use essential cookies to authenticate users, prevent fraudulent use of user accounts, or offer Site features.
  • Analytical / Performance cookies. Allow us to recognize and count the number of visitors and see how visitors move around the Site when using it. This helps us improve the way the Site works.
  • Functionality cookies. Used to recognise you when you return to the Site. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. Record your visit to the Site, the pages you have visited, and the links you have followed. We will use this information to make the Site and the more relevant to your interests. We may also share this information with third parties for this purpose.

Third-party cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site and refine marketing efforts.

  • Tracking cookies. Follow on-site behavior and tie it to other metrics allowing better understanding of usage habits.
  • Optimization cookies. Allow real-time tracking of user conversion from different marketing channels to evaluate their effectiveness.
  • Partner cookies. Provide marketing conversion metrics to our partners so they can optimize their paid marketing efforts.
  • Google Analytics. We use this to understand how Dare To Scale is being used in order to improve the user experience. Your user data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at Google Privacy Overview
  • Facebook Advertising. We use Facebook advertising conversion tracking and re-targeting pixels, which allows us to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target advertising.

What are your choices regarding cookies?

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use some or all of the features we offer. You may not be able to log in, store your preferences, and some of our pages might not display properly.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
Google Chrome
Microsoft Edge
Mozilla Firefox
Microsoft Internet Explorer
Opera
Apple Safari

To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit Google Analytics Optout.

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.